the challenge
Wire Crane required the translation of its distinctive blue and yellow branding into a consistent, high-impact visual identity across large-scale crane equipment. The graphics needed to remain clearly visible at distance while withstanding the harsh conditions of construction and industrial environments, including exposure to weather, abrasion, and heavy use. The solution also had to adapt to complex crane structures and geometric surfaces, ensuring precision fit and long-term durability.
the process
SPECIFICATION & DESIGN:
The project began with a detailed survey of each crane to create accurate templates for production. A key focus was the precise reproduction of Wire Crane’s brand colours, ensuring consistency across all units.
PRODUCTION:
High-performance vinyl materials were selected for their resistance to UV exposure, weathering, and abrasion. All artwork was finalised and digitally printed to scale, maintaining colour accuracy and durability for industrial use.
INSTALLATION:
Graphics were applied to the cranes’ complex surfaces using specialist installation techniques. Careful alignment and application ensured a seamless, professional finish across all structural elements.
PLAN, PROCESS, PRODUCT
the end product
The initial phase delivered six fully branded cranes, completed to exact client specifications and ready for operational use. The graphics provide a strong, durable brand presence across all equipment, maintaining visual impact in demanding industrial environments. The success of the project led to a repeat engagement for an additional seven units, demonstrating the effectiveness and scalability of the solution.
100% IN-house production
Quick turnaround times