the challenge
Eastpak and JanSport were preparing to exhibit at the Outdoor Trade Show (OTS) in Liverpool and required an attractive exhibition stand to help increase visibility and create brand awareness. As a major annual industry event, the stand needed to showcase products effectively while remaining fully aligned with established brand guidelines. The project also involved a detailed approval process, with artwork requiring review by multiple stakeholders within VFC. In addition, the original stand concept included client specified materials that would have resulted in a high overall cost, creating a need to identify a more cost-effective solution without compromising the overall impact.
the process
ARTWORK DEVELOPMENT & BRAND COMPLIANCE:
We developed the initial artwork concepts for the stand, carefully following Eastpak and JanSport brand guidelines to ensure brand stability. Following stakeholder review, amendments were made before progressing to the next stage of the project.
3D VISUALISATION & APPROVALS:
To help communicate the final concept, we produced a detailed three-dimensional visual of the exhibition stand. This enabled all stakeholders within VFC to review the proposed design, resulting in final approval before production commenced.
VALUE ENGINEERING & PRODUCTION PLANNING:
Following approval, all artwork was prepared for production and materials were specified which included outsourcing selected elements, such as tables and other resources where appropriate, to achieve the overall build.
STAND BUILD & INSTALLATION:
The stand was designed around slat wall use, allowing products to be repositioned and changed throughout the three-day event. This gave the sales team the flexibility to showcase different products each day of the exhibition. The stand was installed by our team.
The end product
The completed exhibition stand provided Eastpak and JanSport with a flexible, visually engaging display for their appearance at the Outdoor Trade Show in Liverpool. The slatwall system allowed products to be adjusted throughout the event, helping maximise product visibility across the three-day exhibition. Following the event, the stand was de-rigged on 4th June, with materials recycled where possible and equipment stored appropriately for future use. The project successfully delivered an on-brand, cost-effective exhibition solution that supported the sales team throughout the event whilst maintaining the standards expected by both brands and VFC.
