The CHALLENGE
SG Fleet approached Logoshack to produce a dual-branded sponsorship vehicle in partnership with Staffordshire FA. The project required both brand identities to work cohesively across a single vehicle while maintaining strong visual impact and professional presentation. Staffordshire FA had previously used a recognisable skyline graphic within its branding, which needed to be incorporated alongside SG Fleet’s corporate identity. The final design needed to balance both organisations equally while creating a clean, high-visibility vehicle ready for the official sponsorship announcement. The project also required collaboration between multiple stakeholders, with artwork concepts needing approval from both SG Fleet and Staffordshire FA before production could begin.
The process
COLLABORATIVE ARTWORK DEVELOPMENT:
Initial concepts and briefing materials were supplied by Staffordshire FA, including logo assets, skyline graphics and a rough visual guide for the sponsorship vehicle. Our design team developed the artwork through a series of revisions, working closely with both organisations to refine the layout, branding balance and overall vehicle coverage.
BRAND CONSISTENCY & VISUAL INTEGRATION:
The final design combined Staffordshire FA’s established skyline branding with SG Fleet’s corporate identity to create a cohesive and professional finish. Careful consideration was given to logo placement, scale and vehicle flow to ensure both brands remained highly visible while maintaining a clean overall appearance.
PROFESSIONAL WRAP INSTALLATION:
Once artwork approval was achieved, the vehicle was delivered to Logoshack HQ for installation. The full wrap application was completed within a single day using precision-applied graphics and professional fitting techniques to ensure a high-quality finish across all surfaces.
The end product
The completed sponsorship vehicle successfully combined both brand identities into a clean, professional and highly visible wrap ready for the road. Delivered on schedule ahead of the sponsorship announcement, the final installation provided SG Fleet and Staffordshire FA with a visually cohesive branded vehicle designed to maximise exposure while maintaining strong brand consistency throughout.
100% IN-house production
Quick turnaround times