The CHALLENGE
To create a bespoke set of wheel rim trims, to an exact JCB colour match, that can complement and
celebrate “80-years of innovation” across a range of plant machinery. The solution had to be flexible enough to work with different size plant and wheels, such as Backhoe
and Loadall models. When complete the project covered a total of 464 wheels, across 116 new
models without manufacturing interruption or compromising on the JCB brand culture.
PLAN, PROCESS, PRODUCT
The process
- Material & Colour Specification: The correct colour match was selected and engineered to guarantee a perfect, durable match to JCB’s iconic brand yellow, ensuring consistent brand image across all units.
- Precision Profiling & Validation: Each wheel rim was profiled to meet exact OEM sizing and technical specifications. Multiple trial runs were conducted on sample wheels to validate colour match, finish, and fit before full-scale production.
- Synchronized Production Integration: All 464 custom rims were conducted and coordinated directly with the JCB production line. Applied the wheel rims immediately as vehicles came off assembly, ensuring a seamless, efficient integration with zero schedule disruption.
The end product
A complete set of 464 custom yellow wheel rims were delivered, fitted to 116 new vehicles, creating a unified and striking anniversary fleet. The solution met all brand, cost, and visual impact objectives, providing a highly effective celebratory customisation. All machines were completed on schedule and ready for JCB’s global celebrations, with the durable rims designed for longevity and on-site use.
100% IN-house production
Quick turnaround times